Showcase — Product Design Europcar On Demand · 24Q1–Q3

Empowering smarter vehicle inspections

Redesigning the self-inspection process for Europcar On Demand carsharing — every driver becomes a trusted inspector, damage gets reported in seconds, and recovery revenue grows.

#end-user app#phygital#internal tools#revenue
Full case study
Studio photo of a white city car with three visible damages to find and photograph
Add new damage
Find the 3 damages on the car
2,204 photos this month

The challenge

01

Boost damage recovery revenue

Current car-sharing damage reporting process relied heavily on users, creating blind spots, duplicate reports, and unclear responsibility. This led to identifying only 0.89% of responsible users and recovering less than 7% of total damages.

This fragmented workflow caused operational inefficiencies and high support costs, highlighting the need for an entirely new recovery process.

Project metrics

02
Products designed
3

Products delivered including Android & iOS and Backoffice.

Investigations
+92%

Increase in damage investigations since launch.

Images reported
+2.2k

Damage pictures submitted monthly.

Completion rate
97%

Reporting completion rate within two weeks.

What shipped

03

A smarter, simpler inspection experience

Shipped in two releases across Android and iOS, the new flow turns every driver into a trusted vehicle inspector — reporting damage in seconds, not emails.

Damage report at pickup

Users check the car’s condition and report new damage before driving off — fully in-app, with photos and context attached.

Status report at return

A quick mandatory review before ending the booking captures real-time vehicle condition and closes the accountability loop.

No paperwork vibes

Skeleton screens, first-time hints and an orientation guard keep a mandatory process feeling light, clear and fast.

Swipeable gallery of previous vehicle damages

Swipe through damages

A familiar, swipeable gallery of previous damages helps users check the vehicle’s condition at a glance.

Guided photo capture

On-screen guidance helps users center every damage photo, raising image quality and speeding up backoffice reviews.

Interactive vehicle blueprint with damage spots

Blueprint damage spots

An interactive vehicle blueprint pinpoints exactly where existing damages are located, giving clear, precise references.


Operations made even easier

Every user report feeds the backstage. Ops and Customer Support gained the visibility and tools to act on each damage — and charge the right person.

Real-time fleet health

Every report feeds a live overview of fleet condition, boosting investigation speed and decision-making across markets.

A new Investigation tool

Agents compare vehicle status between bookings to assign responsibility confidently and issue accurate invoices.

A launch that landed

Email campaigns, updated FAQs and internal guidebooks drove 99% release adoption within one week.

Backoffice for operations

Backoffice, redesigned

Real-time damages and vehicle status make it easier to estimate costs and identify responsible users.

Process guide for agents

Process guide for Agents

A practical toolkit with best practices and tips to assess damages fairly during investigations.

Cross-platform apps

Cross-platform delivery

Two staged releases — Android first, iOS later — used real-world feedback to refine and optimize the rollout.

How we got there

04

Selected early-stage methods that shaped the product direction, from initial research through to validation.

01

In-field competitor research

Benchmarked leading car-sharing services and immersed ourselves by testing competitors hands-on in real parking environments.

02

Product scenario mapping

We mapped different inspection flow approaches, identifying gaps and best practices to shape our product vision.

03

Opportunity tree

Used insights from user journeys and operational workflows to build an opportunity tree guiding design decisions and experiments.

Key result

The new inspection process boosted issued invoices by 63% in the first month

Full case study — protected

Want the full story?

The complete journey — research, workshops, wins, fails, legal findings and the numbers behind the 63% — is private out of respect for the teams involved. Request access, or open it with your code.

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